Brooklyn-based wellness brand secures its first West Coast flagship at Nahla Capital and GPI Companies’ 6400 Sunset Boulevard, joining a growing wave of experiential tenants reshaping the Hollywood corridor.
Bathhouse, the New York City-based wellness destination known for its communal spa experiences, has signed a 25-year lease for approximately 55,000 square feet at 6400 Sunset Boulevard in Hollywood, establishing its first location outside of New York and its largest venue to date. The property is jointly owned by Nahla Capital and GPI Companies, and the lease was brokered by CBRE’s Greg Briest, Houman Mahboubi, and Marisa Renfro, who represented the landlord in the transaction.
The deal represents one of the most significant retail leasing commitments along the Sunset Boulevard corridor in recent years, both in terms of square footage and the duration of the lease term. The building, formerly home to Amoeba Music, has hosted immersive art exhibits in recent years but has not secured a long-term tenant since the iconic record store relocated to Hollywood Boulevard in 2021.
Nahla Capital co-founder and managing principal Genghis Hadi expressed confidence in the Los Angeles market in a statement reported by the Commercial Observer. According to the report, Hadi emphasized Nahla’s belief in the continued growth of the city and noted pride in investing in projects that enhance both commercial and residential environments. He cited the success of the Rosewood Residences Beverly Hills as reinforcing the firm’s confidence in Los Angeles as a global market where wellness and design-driven real estate can thrive.
Nahla Capital and GPI Companies are no strangers to high-profile Los Angeles development. The pair recently completed the Rosewood Residences Beverly Hills, a five-story boutique property featuring 17 ultra-luxury residences on South Santa Monica Boulevard, with pricing ranging from $10 million to $45 million. That project, developed on the former site of the Friars Club, has become a benchmark for branded residential living in Southern California.
Bathhouse plans to undertake a significant buildout and retrofit of the property to accommodate its signature amenities, which typically include thermal pools, cold plunges, saunas, steam rooms, massage services, and luxury spa treatments. Co-founder Travis Talmadge indicated that the Los Angeles location will be the brand’s largest to date, with plans for seven saunas and steam rooms, roughly 10 thermal pools, a rooftop beverage program, and all-day operating hours, with an anticipated opening in early 2028. The building’s large floor plates and high ceilings were noted as key factors in selecting the site, according to industry reports.
Founded in Brooklyn’s Williamsburg neighborhood in 2019, Bathhouse has positioned itself as a communal wellness concept that emphasizes social experience over solitary relaxation. Talmadge has described the brand as something of an “anti-spa,” drawing a comparison between the shared sauna experience and attending a live concert versus listening to music alone. The company currently operates two locations in New York, at 14 West 22nd Street in Manhattan’s Flatiron district and at 103 North 10th Street in Williamsburg.
The lease at 6400 Sunset Boulevard adds to a growing trend of experiential and lifestyle-oriented tenants reshaping the Hollywood corridor. In August 2025, Blue Note Jazz Club opened its first Los Angeles location at Robertson Properties Group’s 6372 Sunset Boulevard, directly across the street from Bathhouse’s new space. That venue, which features a 200-person main showroom and a 100-person secondary room, has brought world-class live music programming to the block. Further east, the L.A. City Council approved the Sullivan family’s 6000 Hollywood Boulevard project late last year, a major mixed-use development that calls for 350 residential units, a 35-story apartment tower, 135,000 square feet of office space, and 22,000 square feet of retail.
Nearby on Sunset Boulevard, a 735-unit mixed-use development at 5420 Sunset Boulevard recently completed construction, introducing one of the largest recent additions to Hollywood’s multifamily housing supply, with approximately 95,000 square feet of commercial space anchored by a Whole Foods Market. The cumulative effect of these projects is a denser, more affluent residential base along the corridor, one that supports the kind of premium experiential tenancy that Bathhouse represents.
The broader Los Angeles retail market provides further context for the deal’s significance. According to Kidder Mathews’ Q4 2025 Los Angeles retail market report, citywide vacancy held steady at 5.6 percent, while average asking rents declined 3.8 percent year-over-year to $2.80 per square foot per month. Construction activity remained constrained, with space under development down nearly 38 percent year-over-year. Matthews Real Estate Investment Services reported in its Q3 2025 analysis that leasing momentum was led by tenants seeking space in newer and lifestyle-oriented projects, while older properties experienced slower turnover. Well-located assets in high-traffic locations, particularly along coastal and transit-oriented corridors, continued to attract strong interest.
Data from the Hollywood Partnership’s Market Moves dashboard, reflecting activity through the third quarter of 2025, characterized the neighborhood’s retail economy as one driven by resident density and sustained destination appeal for regional visitors. The organization noted that dining and retail experiences increasingly blend together in Hollywood, with a wave of new concepts opening in 2025 that included Blue Note Los Angeles, Bar Avoja, and several other food and beverage establishments.
Despite headwinds facing the entertainment industry — including the lingering effects of high production costs in Los Angeles and the devastating January 2025 wildfires that may have caused losses of up to $54 billion — retail investment in the Los Angeles market has remained steady. Quarterly retail sales volume in Q3 2025 reached roughly 10 percent above the prior year’s levels, with notable transactions including UNIMAT Commercial’s $69 million purchase of The Hollywood Collection along the Walk of Fame and CIM Group’s $44 million acquisition of District La Brea.
A 25-year lease commitment from a growing wellness brand signals long-term institutional confidence in the Hollywood submarket at a time when experiential retail continues to outperform traditional categories. With Blue Note already activating the western end of Sunset Boulevard and a pipeline of mixed-use residential projects adding density to the neighborhood, Bathhouse’s arrival positions 6400 Sunset Boulevard as a centerpiece of what appears to be an emerging lifestyle and wellness district in the heart of Hollywood. The project’s planned 2028 opening will be closely watched as a bellwether for the continued evolution of the corridor from a traditional entertainment strip into a more diversified urban destination.
