Melanie Loria Joins McCullough Landscape Architecture as New Marketing and Business Development Manager

Experienced Marketing Leader Joins Award-Winning San Diego Firm  

San Diego, CA, May 19, 2022 – McCullough Landscape Architecture is pleased to welcome Melanie Loria as its new Marketing and Business Development Manager.  Her experience managing marketing teams and initiatives in the design and construction industries is a perfect fit to assist the award-winning landscape architecture firm.  McCullough is the design force behind some of San Diego County’s most iconic natural environments, including San Diego Zoo exhibits, La Jolla Cove, and numerous university and professional campus settings, among others.

Melanie joins McCullough Landscape Architecture with several years of marketing experience in the architectural, engineering, and construction (AEC) industries.  Most recently, she led the marketing department for the NewSchool of Architecture & Design as its Marketing Manager.  She has also worked in various marketing and communications positions with architectural firms Gensler and Sasaki, and construction manager J. Calnan & Associates, Inc. Her experience includes business development efforts, assisting with a firm re-brand, website design and management, social media strategy and execution, collateral design, writing and designing proposals, national and international award nominations, and training junior marketing team members.  She has a passion for creative design, project storytelling, and connecting with the community.

As an east coast native, Melanie earned her BS in business management and marketing from University of Massachusetts Boston (UMass Boston).  She also studied international marketing in Barcelona, Spain.  She is active member of the Society for Marketing Professional Services.

Catherine McCullough, CPSM, President & CEO of McCullough, states, “Melanie brings a rare combination of experienced leadership and fresh energy to her work.  The dynamic in our office has already been greatly enhanced by having Melanie on our team.”  

About McCullough Landscape Architecture, Inc.

Founded in 1999, McCullough Landscape Architecture, Inc., located in downtown San Diego’s Makers Quarter, is an award-winning landscape-design firm. The firm is certified by the State of California Department of General Services as a Small Business Enterprise and is a Woman-Owned Small Business. For over 20 years, the firm has worked on many private, civic and military projects. Clients include Gafcon, CityMark Development, Alexandria Real Estate, Pacifica Companies, the Cities of Carlsbad and San Diego, the U.S. Navy, and numerous schools and universities. Its work has been recognized with many regional and national awards.