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Home Featured Santa Monica Bets $3MM and Chain-Friendly Zoning on Reviving a 30% Vacant Third Street Promenade
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Santa Monica Bets $3MM and Chain-Friendly Zoning on Reviving a 30% Vacant Third Street Promenade

August 17, 20263 Mins read425
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Santa Monica 3rd Street Promenade
Photo by Derick McKinney on Unsplash
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Santa Monica is pouring public money, rewriting zoning and throwing monthly street parties in a high-stakes push to refill a Third Street Promenade where roughly three of every ten storefronts now sit empty.

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