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Starbucks to Close ~130 Underperforming Stores in $1 Billion Restructuring as CEO Niccol Accelerates ‘Back to Starbucks’ Turnaround

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Coffee giant to shutter locations that can't meet brand standards and cut 900 corporate roles as part of strategy to refocus on customer experience Starbucks Corporation announced a sweeping $1 billion restructuring plan on September 23, aimed at streamlining operations and redirecting resources toward improving the customer experience as part of CEO Brian Niccol's "Back […]

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