Sustainability and Savings: What Gen Z Renters Want in Multifamily Housing

As environmental awareness grows, multifamily housing developers are racing to meet the demands of a younger, eco-conscious generation. Simon Herrmann, from PearlX—a company helping property owners integrate no-cost solar and battery storage systems—highlighted how Gen Z’s demand for sustainability, paired with tangible economic benefits, is transforming the multifamily real estate market. With features like solar […]