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From Plaza West Covina to Santana Row, Landlords Turn Instagram Into a Placemaking and Leasing Tool

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Instagram page of a storefront
Illustration by The Registry
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Pacific Retail Capital Partners, operator of Plaza West Covina, is among four owners profiled by ICSC that are building Instagram strategies around each property's identity and its tenants' sales goals, a shift with rising stakes as Los Angeles retail rents soften.

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