Starbucks to Close ~130 Underperforming Stores in $1 Billion Restructuring as CEO Niccol Accelerates ‘Back to Starbucks’ Turnaround

Coffee giant to shutter locations that can't meet brand standards and cut 900 corporate roles as part of strategy to refocus on customer experience Starbucks Corporation announced a sweeping $1 billion restructuring plan on September 23, aimed at streamlining operations and redirecting resources toward improving the customer experience as part of CEO Brian Niccol's "Back […]